Based on the theme and attendee type, RAC 2027 features curated education that varies by group and is designed around the needs of your role. There are classes created for those who educate FOR Redken and classes for those who educate USING Redken to train others, as well as classes that all attendees will attend.
RAC is learner-focused and designed with the outcome in mind to make sure you are better equipped to be more ELEVATED in your role of training others so they can LEARN BEST.
EDUCATION FOR ALL ATTENDEES
FACILITATED BY: Farhana Premji, Lori Zabel, Rachel Redd, Sara Botsford, Philip Foresto
In this hands-on, train-the-trainer Redken class, you will learn to master and confidently teach the signature color techniques shaping 2027: Halo Contouring, Youth Sculpt, and Expensive Hair. Explore the evolving client needs and trend insights behind each technique while building the technical expertise to create customized, premium-looking results behind the chair—from modern face framing and seamless gray blending to luminous, luxurious dimension. You will also gain the teaching language, structure, and best practices to deliver impactful education and empower others.
KEY LEARNINGS:
1. How to train Halo Contouring: Learn how to train artists on modern face framing and customized dimensional placement.
2. How to train Youth Sculpt & Gray Blending: Learn how to guide artists in creating soft gray blending and color that enhances the client’s features.
3. How to train the Expensive Hair technique: Learn how to teach luminous, multi-tonal color results with a polished, premium finish.
FACILITATED BY: Brayden Pelletier, Jamal Edmonds, Lindsey Olson, Matt Swinney, Natalie Ruzgis & Sean Godard
In this hands-on, train-the-trainer Redken class, you will explore the trend-driven total looks forecast to shape 2027, led by Redken Master Artists. Discover the creative inspiration, color, cut, and styling details behind a curated collection of directional looks, then recreate key elements in a practical setting. You will build the confidence to translate high-end trend inspiration into personalized, wearable results for your clients—and gain the teaching tools to bring these looks to life in your own education.
KEY LEARNINGS:
1. 2027 trend predictions: Explore the high-end trends and creative influences shaping the next generation of total looks.
2. Inspiration for complete transformations: Discover new ways to combine color, cut, extensions and styling into cohesive, trend-forward looks.
3. How to create and teach total looks: Build the skills to personalize these looks for clients and train other artists to recreate them.
FACILITATED BY: Anna Manukyan
Ready to take control of your financial future and maximize your success? Join us for an empowering, interactive session designed to show you just how powerful the Redken partnership can be for your financial growth when applied with intention. We’ll start with a Financial 101 overview to give you the essential knowledge needed to set up rock-solid financial foundations. From there, we will explore how to create a schedule of compounded growth to plan for future wealth-building through to retirement, and dive into actionable strategies for planning your ultimate financial goals.Walk away with actionable insights, practical tips, and a clear roadmap to design the future you deserve.
KEY LEARNINGS:
1. Learn Better: Master your Money Foundations with essential financial insights and baseline knowledge.
2. Earn Better: Optimize your compounding schedule and discover real-world examples of how ABC/SEQ add-ons can be leveraged to build long-term wealth and secure your retirement.
3. Live Best: Step into your vision with a hands-on 2027 goals and profitability plan workshop.
REDKEN ARTIST EXCLUSIVE CLASSES
FACILITATED BY: Gilad Goldstein, Danilo Bozic, Laura Frazier & Maggie Perry
In this interactive Redken class, you will learn how to create scroll-stopping content that brings your personal brand and artistry to life. Discover how intentional content can help attract new clients to your chair, build your visibility, and inspire salons and stylists to engage with your education. Learn from experienced creators as they share what has worked for them—from finding their point of view to planning, capturing, editing, and publishing content with impact. You will leave with practical tools, creative confidence, and ideas you can use immediately.
KEY LEARNINGS:
1. How to create content that stands out: Learn how to plan, capture, and edit compelling content that showcases your artistry.
2. How to build meaningful engagement: Learn to create content that connects and grows your current and future audience.
3. How to win across today’s platforms: Learn how to adapt your content and approach for the platforms that matter most.
FACILITATED BY: Adrienne Dara, Blake Reed Evans & Johnny Ramirez
In this interactive Redken class, you will learn how to translate your live facilitation skills into engaging, camera-ready education. Explore how to work confidently with cameras, connect with an audience you cannot always see, and adapt your energy, language, and delivery for live and recorded content. Learn from experienced facilitators as they share practical techniques for staying composed, improvising in the moment, and creating education that is clear, relevant, and entertaining—whether you are in the room or on screen.
KEY LEARNINGS:
1. How to facilitate confidently on camera: Learn how to adapt your live-room presence for a virtual or recorded audience.
2. How to improvise with impact: Learn techniques to stay composed, flexible, and engaging when the unexpected happens.
3. How camera education differs from live education: Learn practical tips to tailor your delivery, content, and energy for the lens.
FACILITATED BY: George Garcia, Sean Godard & Nivea Ferreira
In this interactive Redken class, you will explore the principles behind trend forecasting and learn how to spot the early signals of what is next. Discover where to look for emerging patterns, how to distinguish a short-lived moment from a meaningful cultural shift, and how evolving consumer expectations influence trend direction. You will also develop your eye for aesthetics and taste—building the confidence to shape your own creative point of view, respond to a brand’s visual identity, and share trend predictions before they become mainstream.
KEY LEARNINGS:
1. How to forecast emerging trends: Explore the methodology, sources, and signals that reveal what is coming next.
2. How to assess a trend’s impact: Learn to identify a trend’s relevance, longevity, and potential cultural influence.
3. How to develop your aesthetic point of view: Strengthen your eye for taste, visual direction, and trend-led creativity.
SALON TRAINER EXCLUSIVE CLASS
FACILITATED BY: Adina Doss, Anne Chesbro, Julie Lahr, Patrick Guarniere, Randy Topham, Mandy McCullough
In this interactive Redken masterclass, you will elevate your facilitation skills to create meaningful learning experiences and maximum impact in every classroom. Build on the strong results you already deliver by exploring how to intentionally set the learning environment, encourage participation, and use exercises that accelerate learning. You will discover modern facilitation principles designed around the needs of today’s learner—leaving with renewed confidence, practical tools, and a clearer approach to developing the next generation of talent.
KEY LEARNINGS:
1. How to elevate your facilitation: Strengthen the skills, presence, and approach needed to develop future talent.
2. How to create an impactful learning environment: Learn how to set the tone, structure the room, and encourage active participation.
3. How to meet the needs of today’s learner: Explore modern learning principles and exercises that make education more engaging and effective.
