Full Name
KEN HUGHES
About
DAY 1:
Leading consumer behaviourist Ken Hughes introduces TAYLORMAKING – a modern approach to branding and customer connection inspired by the rising demand for emotional resonance, collaboration and community.
Exploring how today’s most iconic fandoms are built, Ken breaks down the core behaviours that create brand “tribes” and lifelong loyalty. You’ll learn how continuous investment in customer and employee experience, meaningful engagement strategies, and emotionally intelligent communication can transform your salon into a brand people don’t just choose, but champion.
DAY 2:
Consumer behaviorist Ken Hughes explores how AI, data, and emerging technologies are reshaping the way customers make decisions – and what salons must do to stay relevant. From shifting consumer expectations to new digital touchpoints, Ken will unpack why the next era of brand and client connection depends on understanding cultural change, not fearing technological disruption. You’ll learn how AI can enhance – not replace – the human experience, and how salons can embrace these tools to build smarter systems, more engaging customer journeys, and a competitive advantage in a world accelerating toward Gen Z and Gen Alpha expectations.
Leading consumer behaviourist Ken Hughes introduces TAYLORMAKING – a modern approach to branding and customer connection inspired by the rising demand for emotional resonance, collaboration and community.
Exploring how today’s most iconic fandoms are built, Ken breaks down the core behaviours that create brand “tribes” and lifelong loyalty. You’ll learn how continuous investment in customer and employee experience, meaningful engagement strategies, and emotionally intelligent communication can transform your salon into a brand people don’t just choose, but champion.
DAY 2:
Consumer behaviorist Ken Hughes explores how AI, data, and emerging technologies are reshaping the way customers make decisions – and what salons must do to stay relevant. From shifting consumer expectations to new digital touchpoints, Ken will unpack why the next era of brand and client connection depends on understanding cultural change, not fearing technological disruption. You’ll learn how AI can enhance – not replace – the human experience, and how salons can embrace these tools to build smarter systems, more engaging customer journeys, and a competitive advantage in a world accelerating toward Gen Z and Gen Alpha expectations.
Speaking At
