Leading consumer behaviourist Ken Hughes introduces TAYLORMAKING – a modern approach to branding and customer connection inspired by the rising demand for emotional resonance, collaboration and community.

Exploring how today’s most iconic fandoms are built, Ken breaks down the core behaviours that create brand “tribes” and lifelong loyalty. You’ll learn how continuous investment in customer and employee experience, meaningful engagement strategies, and emotionally intelligent communication can transform your salon into a brand people don’t just choose, but champion.