Consumer behaviorist Ken Hughes explores how AI, data, and emerging technologies are reshaping the way customers make decisions – and what salons must do to stay relevant.

From shifting consumer expectations to new digital touchpoints, Ken will unpack why the next era of brand and client connection depends on understanding cultural change, not fearing technological disruption. You’ll learn how AI can enhance – not replace – the human experience, and how salons can embrace these tools to build smarter systems, more engaging customer journeys, and a competitive advantage in a world accelerating toward Gen Z and Gen Alpha expectations.