With more than 18 years in the professional beauty industry, Nivea Ferreira has built her career helping hairstylists connect artistry, trends, innovation and business — so they can stay relevant, competitive and ahead of what’s next.

A hairstylist and educator by background, she brings a truly global perspective on how trends are born, how they evolve, and which ones have the potential to shape what clients will ask for next.

Today, as Head of Global Education for Redken, she works at the intersection of fashion, culture, consumer behavior, product innovation and professional hair, translating global movements into practical opportunities for hairstylists behind the chair.