CLASS OBJECTIVE: 
In this interactive Redken class, you will explore the principles behind trend forecasting and learn how to spot the early 
signals of what is next. Discover where to look for emerging patterns, how to distinguish a short-lived moment from a 
meaningful cultural shift, and how evolving consumer expectations influence trend direction. You will also develop your eye 
for aesthetics and taste—building the confidence to shape your own creative point of view, respond to a brand’s visual 
identity, and share trend predictions before they become mainstream.
KEY LEARNINGS:
1. How to forecast emerging trends: Explore the methodology, sources, and signals that reveal what is coming 
next.
2. How to assess a trend’s impact: Learn to identify a trend’s relevance, longevity, and potential cultural influence.
3. How to develop your aesthetic point of view: Strengthen your eye for taste, visual direction, and trend-led 
creativity.