CLASS OBJECTIVE: 
In this interactive Redken class, you will learn how to create scroll-stopping content that brings your personal brand and artistry 
to life. Discover how intentional content can help attract new clients to your chair, build your visibility, and inspire salons and 
stylists to engage with your education. Learn from experienced creators as they share what has worked for them—from finding 
their point of view to planning, capturing, editing, and publishing content with impact. You will leave with practical tools, creative 
confidence, and ideas you can use immediately.

KEY LEARNINGS:
1. How to create content that stands out: Learn how to plan, capture, and edit compelling content that showcases your 
artistry.
2. How to build meaningful engagement: Learn to create content that connects and grows your current and future 
audience.
3. How to win across today’s platforms: Learn how to adapt your content and approach for the platforms that matter most.