Today’s consumer demands are moving faster than ever. Are you keeping up? In this insightful session, Heather and Kristi, Summit Salon Business Center leaders, will pull back the curtain on the latest market data, emerging trends, and the critical shifts impacting your bottom line right now. Discover how understanding the consumer archetype and leveraging digital systems can drive efficiency, elevate the experience, and increase spending. You’ll leave with clarity, confidence, and a roadmap to help you scale your business with intention. And to bring it all to life, they’ll introduce the elite tech partners ready to help you transform and modernize your salon today: Beautista, Glammatic, Phorest, SalonInteractive and Vish.