COLOR MIXOLOGY: THE FORMULA BEHIND THE FORMULA

Ever been stuck when a trend goes viral or you run out of a specific shade? Join Redken Artists Blake and Tasha to stop guessing and start thinking. This mind-shifting class moves beyond memorized recipes and into intentional formulation. We’ll introduce a repeatable mental framework to help you formulate with total clarity. Through real-time demos, live models, and digital swatches, you’ll see how color actually behaves on different canvases. We’ll break down the “why” behind every decision—considering background, level, tone, and porosity—so you can predict results before the brush touches the hair. Learn to step outside default formulas and use your Redken portfolio strategically, even under pressure. Whether you're a new stylist or a seasoned pro, you’ll gain h a clearer thought process and the confidence to create elevated, customized results for the client in your chair. Stop copying; start creating.

KEY LEARNINGS
Repeatable Framework: Master a thought process to move beyond memorized recipes and formulate for any canvas.
Intentional Personalization: Stop copying viral screenshots; use logic to adapt formulas for custom, elevated results.
Strategic Selection: Expertly choose Redken lines for predictable results that build trust and command premium pricing.
MAINSTAGE SESSION: CONNECTING TO INDIVIDUALITY: The Art of Personalization