Name
AUTHENTIC EXPRESSION: Confident Transformations Unlocked
Description

Clients 45+, representing 40% of the US population, often seek fresh looks but default to familiar styles. This transformative class empowers stylists to move beyond "one-size-fits-all" makeovers for Generation X and Baby Boomers. 

Discover how to leverage AI-powered real-time hair manipulation on client images, visualizing bespoke cuts and Redken color tones that genuinely enhance their unique features, lifestyle, and personality. This interactive consultation approach bridges generational communication, helping clients find their best individual identity, moving past mere fashionability. 

Become their most valuable asset by crafting personalized looks that make them feel beautiful and confident at any age, building loyal clients and a reputation for making everyone feel their best.

Track
MAINSTAGE - TOTAL LOOK TRANSFORMATIONS
Key Learnings
1. Build Client Loyalty: Master consultations for deeper connections and trust with Gen X and boomer clients .
2. Bespoke Feature Enhancement: Design looks that flawlessly enhance individual features.
3. Grow Client Base: Cultivate a reputation for personalized artistry, boosting loyalty and bookings.
Location Name
REDKEN MAINSTAGE