Ready to elevate your blonding artistry? Join "THE LIFT OFF: Advanced Blonding and Formulation Experience" and discover new, innovative, and salon-friendly lightening techniques.

You'll master a fresh balayage placement technique for soft, sun-kissed blondes and an advanced foil placement for maximum brightness and dimension. Beyond lightning, we'll deep-dive into next-level toning with Shades EQ Gloss, exploring multiple customizable formulations, including how to adjust bases with Color Gels Oils, Color Fusion and Redken’s newest innovations in haircolor, with a full formulation breakdown bringing these techniques to life.

Achieve maximum lift with controlled precision, creating everything from dimensional sunlit looks to editorial high-contrast blondes. Gain insider secrets to work smarter, faster, and with total confidence in your salon.